Position:And 56 order and an occurrence of article changed the current situation that sets two branches never in contact with each other before, changed the current situation that wide report total bureau controls, this pair of telecommunication that serve transition trader for comprehensive information are one great progress for operation business, make the point of a breakthrough that the industry grows, also be for telegraphic IPTV below the setting of 3 nets confluence the imaginary space with undertake a variety of attempts were offerred certain.
This a series of profit are good policy, make originally gradually hasten is low confused IPTV market once more coruscate opportunity of survival.
(2) market element
The development of IPTV will transform telecommunication original the part of the equipment business that is profit pattern with the product, make forward " client " will define professional work, through promoting a client dimensions, satisfy the requirement of client group, the comprehensive information that will gain the biggest profit serves business part transition.
Although be compared with digital TV appearance, the user measure with current IPTV is not much, but from business angle for, IPTV and digital TV appearance change a dominant position than having difference, if interact, time look, the rich sex of dibble seeding and business. This makes the user has higher satisfaction to spend after use IPTV, body reveals the vitality of IPTV business itself. It is so in IPTV development process, the user needs due cognitive process. Advance IPTV family, after the user has been used, may form very tall degree of belief and beauty praise degree; Accordingly, how to let IPTV enter door, enlarging user dimensions is the crucial link that the industry grows. 100 million much network user of Chinese, provided vast development space for IPTV.
But meanwhile, IPTV still also is existing such as system is not stable, when had delayed quality of video of big, sound not tall, mode of operation crosses content of difficult, information not quite rich, time see time grow not quite wait for real problem. This also is opposite influence user of IPTV faithful degree. So, enlarging user dimensions while, return the problem that must solve existence from the many sided such as technology, bandwidth, content.
Accordingly, station of telegraphic operation business develops angle to think in industrialization, cannot expect interest good policy only come on stage, need to pass the clear growth of the market more, those who will promote policy is farther deepen. Do not have right to speak without the market. How be in existing policy framework, couple is real, seek the operation pattern that gives to accord with IPTV to develop, seek industrial whole interest and place the equilibrium point of local interest, will be the stress that IPTV will develop henceforth.
(3) content element
IPTV has 3 outstanding character: The first it is to transcend strong interactive gender; The 2nd individuation that is a service; The 3rd cent numerous character that is transmission. The base that reflects these outstanding character depends on content. Also can see when analysing market element, content (the information content that the user thinks) it is a crucial factor that attracts an user.
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